What Mentees Say About Dan

Please follow the links below for other testimonial pages.

Since starting the QLA program and having Dan as my business mentor, I’ve been able to buy into several multi-million dollar businesses. QLA methodologies are a proven set of business precepts and principles applicable world-wide that have enabled me, someone that had absolutely no money or business experience to start with and achieve business success! I’ve found following the QLA program to have endless benefits… including personal, professional and business growth far beyond my own expectations and more importantly, what other people’s expectations were for me! The QLA program is a step-by-step system and very practical way, yet non-conventional, to acquire and build businesses in the real world of business. The QLA program has allowed me to start building true wealth and net worth in my lifetime that normally would take someone several generations to build on a conventional basis! For anyone that is seeking true success in business and in life… and is willing to be committed and truthful with themselves, the QLA program represents a proven system of time-tested, legal, moral and ethical business precepts and principles that can turn one’s dreams into realities!

And lastly, being that all people are different, with different aptitudes, strengths, weaknesses, etc… and being that all businesses have inherent differences depending on the industry… Dan Pena, the founding father of the QLA program, is committed to mentoring those that are committed to adapting QLA to themselves and using QLA to build their businesses…for as long as it may take! I’m living proof that Dan never gives up on an individual that is committed to continually learning, internalizing, adapting and implementing QLA methodologies to build and consolidate businesses in their chosen industry… as it took me many years… during which time, Dan never gave up on me as he always knew success was just around the corner! He was absolutely right! Thank you Dan! You and the QLA program are with out a doubt… filling very real and true gap that exists between academics in the world today… even at the highest levels… and the real world of building successful businesses and wealth in all civilized business arenas that exist in the world today!

Michael Pierce
Ceo, Founder
Brownstone Group

The decision to go to the Castle took me about ¼ of a second; financially it took me more than a year to actually get there. But what I learnt there was Priceless.

I learnt to mentally overcome difficulties that automatically come with hunting in the Business-Arena.

I learnt to take a strong position, even in potentially weak situations, to be Superior in negotiations.

I learnt to be alert on potential dangers, to think in strategies & to be one step ahead.
More than that I learnt the real meaning of Survival of the Fittest, gained insights in how it works, with a clear vision on the differences between fact and wishful thinking.

Dan showed me the road to Success, opened the doors to the Battlefield. The Arena is harsh, ruthless sometimes; I’ve touched rock-bottom. But that’s good: it made me Stronger & gave me Courage.

Dan stayed by my side, all the time.

Today my Net-worth is increasing rapidly – Moving Ahead -.

Dan, thanks for all that & more!

The last acquisition we did was… €2! (Dan, how are you going to explain that one on your acquisition & deals-list!) And now we’re preparing for the notary (who designs off on deals in the Netherlands) on our next acquisition for which we raised € 1,8 millions in finance… & still having fun!

More action to follow towards our Quantum Leap,

Errol R.D. Maynard

I am very busy with all the things you taught me. Always thinking; “what would Dan do”, “what would Dan say”, “how would Dan act”. And it’s working out for us. We are still doing the deals and have raised now 8.500.000,– at banks and done the deals with it. We also have the next 3.5 million deal planned in august.

Colin Chapman

One of the greatest benefits for me by attending the castle seminar and using QLA was the focus on strategy. Being in the leadership training industry , I found myself easily absorbing Dan’s philosophy and adding it to my own. But the course wasn’t a “raw raw” session where you feel motivated for a week and then it fades. Instead it was a hugely valuable session to strategically take my business (and myself) to the next level. The motivation to act came from within me and then the QLA “how to” skills gave me the road map to accelerate my dreams. In the process, I also realized that my original dreams were too small and they’ve now been replaced with bigger visions that scare me enough to realize I’m on a much bolder path.When I went to the castle, I knew I want to make my company far bigger and more effective but didn’t now how. Working 20% harder was just making me 20% more tired. The QLA gave me options and perspectives I never thought of before. I would be a fool to not take advantage of those.

Dan frequently challenges us to “give ourselves a big chance”. The QLA approach continues to challenge me to change myself and my business model in order to bring bigger results. There are days where I slide back to old patterns but I have new clarity about my dreams and conviction to stay in the game. I ask myself daily “have I given myself a big chance today?”

As an athlete, I’m a big fan of “high performance” concepts. The QLA techniques have given the awareness to surround myself only with other high-performance people. I needed to make some very tough personal decisions and but the results on the other side of those choices have created a wealth of new opportunities! I can’t have a foot in the past and in the future…I choose to take the leap!

Here’s a summary of new initiatives since the August 04 QLA Program:

  • tripled my access to credit using QLA negotiation techniques and gave us a marketing edge
  • added 4 new staff to free my time and evolve my role as company leader
    tripled my business development efforts and now dealing with senior executives more often
  • attracted a new and amazing romantic partner
  • integrated new presentation skills that have my clients saying “wow, your training sessions are far more powerful”
  • secured new office space to improve company image and accessibility
  • continually change my old techniques with new ones to give myself and company a big chance and live up to our name!


Andrew Reid,
biggest fish
Big Fish Interactive Inc, Toronto Canada

They say the teacher arrives when the student is ready. Dan Pena is the teacher I spent 5 years working and studying to get ready for. It wasn’t until I had spilt blood, been sued and had all sorts of bad things happen in the trenches of real business had I proven to myself I was ready for Dan Pena. Dan showed me the truth of business. He wasn’t even remotely interested in wasting time, his or mine, with sugar coated garbage that 99% of all the gurus and seminars puke out on their naïve and happily paying students. It took me 5 years to get past being the naïve eager payer. The truth is what Dan knows because the truth is what Dan lives. It’s consistent and congruent for him to teach his students the things he’s done and what he does every day of his life. Amazingly enough most people can’t handle the truth and are more comfortable hearing lies by a teacher who hasn’t done what he’s teaching because it feels good to hear that they’re winners.Now, instead of being fractured and fragmented with my time and coming up with mediocre results, I spend time studying Dan’s QLA methodology sinking it deeper into my cortex. I’m focused and making so dang much more money than I have ever made before. This year I have already made 3 times more than I made in the last 5 years combined. I expect that number to be 50 by the end of the year. This was because of QLA and because I focused on listening to someone who’d been there and done it, versus listening to all the hyperbole from the other gurus.


Damion Lupo

“I, together with my team, successfully listed my company on the AIM… continuing to follow Dan’s methodology, in 3 years we completed 6 acquisitions, including cross boarders in to Asia…raised equity and debt working capital 8 times…won numerous awards, including the Deloitte and Touche (UK), fastest growing mid-cap, for 2001.No matter what the situation my company, or I, was in…Dan had a related experience and answer, including my ultimate exit in early 2002.”

David Garofalo
Former Managing Director Inter-Alliance Group PLC

“Since adopting his precepts, my companies’ profitability have increased 311%. Dan is a charismatic and dynamic coach who cuts to the bottom line.”

Candice Noll
President, Executive Lodging
Houston, TX

“My income shot up 1200%! I went from charging $800 a day to $10,000 a day.”

Ed Strachar
Reading Genius
Cupertino, California

“In one year my business went from $50,000 to $250,000. That’s a 500% increase!”

Andrew Harris
American Olympic Karate
East Northport, New York

“My net worth jumped from $5 to $20 million in less than 3 years.”

Beryl Crump
Co-Founder, Doberca Contractors Ltd
Ontario, Canada

“As a direct result of attending your seminar, we had a cash flow increase last year of $500,000”

George and Deann Verdier
Gaithersburg, MD

“Using Dan’s strategies, I bought a company two-and-a-half times larger than me from owners who didn’t want to sell.”

Casey Stephenson
Casey Jewelers
Hanford, California

“Thank you Dan! The Pena seminars and tapes have taken us from zero to a 13.5 million a year company. The stuff works.”

Rod Wolford II
Des Moines, IA, USA
“Dan, We have just (yesterday) completed our first acquisition. We have followed the system (QLA) and will continue to do so. Next month we have somewhere in the region of thirty interviews with financial institutions. We identified a very fragmented industry. Friday’s deal, £700,000 T/O, debt free and ten years established, completed with the owner accepting stage payments over 18 months. Sincere thanks to you. Kind regards”

John Haynes
Manchester, England

“Thank you for a ‘Down to Earth’, No Bullshit – wake up call! You have added fuel to my fire – I’m now an inferno. I left London at 6:30 on Thursday and by 12:30 the same day I had made 10 changes to the business. The very next day I met up with my hardest prospect, sat down with them, took charge and closed a 200K deal. You have made me realise that I was becoming far too ‘touchy-feely’ and motivational, which has a place, but I needed to be concentrating on the numbers and pushing my troops out of their comfort zones…DAILY!!!! I hope that one day our paths will meet again.”

Tony Christodoulou
London, England