Issue #87 : Dan Pena QLA Newsletter From Suez Canal

Emotional Commitment To Being A High Performance Person

While reading e-mails of mentees and wannabe-mentees, I am reminded of 4 Peñaisms:

  1. Success is like taking “Miracle Grow” (Fertilizer) for character flaws! And Super Success exacerbates flaws even more!
  2. Don’t waste time on things you can’t change!
  3. We are only as emotionally strong as our deepest/biggest secret!
  4. We rarely venture outside our comfort zone!

I am mentioning this without mentioning names because it became obvious, after a stream of e-mails — a bunch of Peñaisms were prevalent in my e-mail discussions reference the unrealistic thoughts and actions of these individuals. They are good decent individuals, but very naïve reference their actions!


Success Like Miracle Grow

It is very hard to obtain success for you and your family! But if you think success (not always money) will make all your problems go away — you are dreaming! If you think your own character flaws will disappear like magic — you’re delusional! All success, including money, normally exacerbates your character flaws and enhances your weaknesses (witnessed by mega lottery winners!). You probably are surrounded by people who look up to you and are reluctant to tell you are engaging in self-sabotaging activities. To put it another way — most people will not look a gift horse in the mouth! Or since you are more successful than most of the people you surround yourself with — it will not be them that make any corrections in your actions. Bosses experience this all the time, because subordinates will not correct their superiors for they fear repercussions!


Emotional Strength and Comfort Zone

We all have baggage from our upbringing! That’s life! We all have stuff we would rather have not done and/or had done to us! I have said many times: We have self-esteem or don’t based on how we were raised! Self-esteem is normally produced in your first 7-8 years of life. And we all know who we spend most of that time with — don’t we? Personally, my self-esteem comes from my Mother — God rest her soul! This newsletter would be volumes for me to describe the extraordinary job in building my self-confidence she accomplished! I discuss it at the seminar in detail for those of you that are parents or grandparents and can still influence a child.

But what has become more astonishing to me, is the lack of self-esteem that prevails in life! I have said countless times — it is not the only reason I have succeeded, but it certainly is near the top of my own personal success list! I will give you a simple example: In 1993 I was touring the U.S.A. for the Center for Entrepreneurs Organization. I was doing all their branches from coast to coast. I was in San Francisco and after my blistering attack on what they considered success – I opened it up to questions which was my pattern at that time. The first question from the floor was – what do you attribute your success to Dan? Brains or Balls? I snapped back — 50% – 50% — brains and balls! I then went into my speech of how I developed self-esteem due to my Mother! I had the chutzpa to take action in my answer without even thinking about it, because it was second nature to me for over 40 years! Hence, I took many actions during my career that a normal person would not have even contemplated due to the perceived risk! And another Peñaism – perception is reality!

In this regard, I will discuss how the Internet has done us a disservice because most people hide behind their computer and this is why Tweeter, Facebook, and other social media networks are so fabulously popular! So you net geek nerds should be asking yourself – what do I do to overcome this built-in inadequacy? Ask yourself: 1) how can you do BIG DEALS doing PPC (pay per click) for pennies or even dollars? 2) or how can you ever learn to hit a 100 mph fast ball hanging with people that are throwing 70 mph? Again this is something we discuss in detail at the castle and I work on very hard with mentees, because of its great importance in being successful. But short answer: Even the founder of Facebook got advice from others that had been there and done that, so he and his team knew better how to deal with the “SUITS!” The other method is trial and error over many years!

The tragedy is by the time most achieve a little success they have surround themselves with sycophants and receive no useful feedback! I have said this to CEOs of major companies for many years! Many achieve success in corporate world by sucking ass! And when it is your ass – it feels good and bolsters your lack of self-esteem! On the other hand as those of you that have worked with me – I do just the opposite and give you a good beating – like the real world! Of course the difference is I don’t care if you like me, or care about me! I only care that I get you to produce the results you have told me are your goals! Some are obviously easier than others!


FEAR = False Expectations Appearing Real

We all have secrets! Or things we consider to impolite to discuss, out of fear of what OTHERS will think. Here is an example of how it can even affect me!  Many years ago, I was once on a trip to view a gold mine in Canada and mentioned to a longstanding mentee, who was a super star, a private thought of mine. She immediately without even thinking said “Oh! I had similar thoughts myself!” I was stunned to hear her say that and I knew it was something I no longer had to be mindful of  — meaning the thought vis-à-vis my own actions anymore. After 40 years in the eye of the tiger and hacking my way through many obstacles some real and some in the minds of my colleagues, I now know the obstacles in your mind are the ones that keep us from achieving our goals, but can be the hardest to deal with because we are not comfortable dealing with them! High-performance people have larger more expanded comfort zones than most! And as we learn at the castle seminar, you can practice making your comfort zone much more expanded. We show you the drills that I have personally used for more than 40 years!


Tweets From Dan

As you may have read, I am writing my tweets the way I talk and write e-mails now! I decided to do this after a lengthy reassessment of my social media platform. Tweeting is easy for me, so I am writing them myself now. And as I was just informed by my webmaster guru, my tweets go directly to my fan page. So I invite you to read and follow my tweets and Facebook fan page:


Thanks & An Announcement

Again, it is with great pleasure, I am writing to tell you how much I appreciate all your interest in the New Castle Seminar in May. I am happy to see business-minded individuals taking action to improve their performance, and up their game. Those that have stepped up realize you need to make not merely a financial commitment to your future, but an emotional pay price to action! This is the first time the seminar has been sold out eight weeks in advance, since I gave my first QLA Seminar in 1993! I read this as meaning, more people are taking their future more seriously than any time before in the last 20 years! Of course there are a lot of reasons for this and we will discuss them in detail at the Castle Seminar! But bottom line: Times are tougher than ever — but with every obstacle, there are new opportunities that can assist you achieve your dreams for you and your family!

To fill the demand, another QLA Castle Seminar is planned for those who have booked their slots after the reservation closed 2 weeks ago. The New 7-Day Castle Seminar will be held between 21st and 27th October 2012 at Guthrie Castle, Scotland. Again, this will have the new special 6th day to be conducted for FREE – 20% extended castle seminar – at no extra cost! It is a full day longer! 

We have already had interest in our October Castle Seminar! So reserve your slot now for the October 2012 Castle Seminar before it’s too late.

At this juncture, I have no plans for a 2013 Castle Seminar! I plan on catching up on completing even more interesting venues on my personal bucket list! In fact I am writing from Suez Canal on my way to Athens! Egypt, the burning bush and the pyramids were fabulous! And Petra, Jordan was a trip I will never forget! This was my second trip to Egypt in less than 12 months. And as I look out, the Suez Canal is magnificent! I am on my way to Athens for my very first time.


I Still Invest In Deals

And to answer questions recently received — yes, I do still invest in deals. Most recently I have invested time and money in Internet plays! Some of you noticed the change in my Twitter profile. Congrats on your attention to detail, as I tweeted, I am now tweeting as I talk and write more frequently with personal antidotes!

I am again enclosing below, an e-mail from a 6-time Castle Seminar attendee illustrating financial and emotional commitment to being a high performance person! Read it if you dare! If it describes you, there is still time, no matter how old you are to take positive action to change your life and achieve your dreams!

Full details of the Castle Seminar can be found on my site:



To Your Quantum Leap,



P.S. An invitation to the Castle Seminar 2012



My name is Bill and I've been a QLA follower for the better part of 6 years. I will be at Dan's seminar in May and the newly announced seminar in October, showing how real players make real money on the Internet.  

But I'm not here to talk about my accomplishments or the countless opportunities which exist online. Dan has already hinted at what I've done in a past newsletter, so I won't rehash that here.

This email is for the QLA fence-sitters and those of you who – for whatever reason – can't pull the trigger on serious decisions…like making the life-changing decision to hear Dan speak next month.

I was having dinner alone recently – something I like to do so I can reflect on the day, and I was thinking about a few emails that crossed my desk these past few days. These are emails from guys who are serious about Dan's methodology. They listen to his sage wisdom and they occasionally write to him about their success and failures.

This note is directly for you guys and the other undecided.

The question you should be asking yourself is: "Am I Doing My Very Best"

If you are making 6 or 7 figures a month, as some of you are – that's all great and good – but is it the best you can do? Are you performing at your peak performance? Are you pushing yourself hard? I would venture to say you aren't. I would go one step further and say you aren't even close.

I'll bet if you've tasted any level of success the world around you (or should I say the world you've built around yourself) is now kissing your ass. Existing in an environment like that makes it hard to grow, and it's impossible to receive any level of critique that can move you in a forward direction.

In that environment, where can you go for real advice? Answer: Nowhere.

I've been to at least 6 seminars myself and will be at Guthrie in May, and each one has been worth the time and money spent. And I plan on attending the newly-announced seminar in October. In fact I will attend all his Castle events as long as he gives them, because even high performance people need recharges to remain focused! And Dan is certainly about getting you to be laser beam focused!

The financial benefits aside, I have learned discipline and life lessons which I may never have acquired on my own. How can you put a price on taping directly into 40 years of high performance business experience?

You can’t.

Some of you guys can't come due to marriage problems, or your partner won't come, or some other reason which you've made 'important.’

These things are holding you hostage from success – and you are allowing it.

Some of you feel you are effective "chilling" in Thailand…thinking perhaps that by some type of universal Osmosis you can rub shoulders with movers and shakers or engage in some kind of personal growth on the beach.

You can't.

If Dan stopped giving seminars and stopped meeting new people…would you regret not coming to the castle? Would it bother you to know you had the chance to spend 7 full days with "Mr. Take no hostages, No BS, Get the f*cking Job Done" Pena?

He's getting older, and there is no guaranteed he'll continue doing these seminars past October. His life doesn't change if he gives them or not. But yours for sure can!

Those of you who are making real money now: Success does not equal high performance! I was successful before I was ever high performance. Success can be fleeting but becoming high performance can virtually guarantees success.

So guys, are u going to think about it, talk about it, dream about it…or will u take action to change your life?

Personally, I have nothing to gain if you come or not. Writing this letter has no other benefit other than to kick a few of you (who I know personally) in the ass…to take some action to get yourself to the next level. And speaking of next level…

It pains to me to see guys who want it, but don't want it bad enough. Here's a private video (meant only for me) which I'll share with you here. This video was done by an old friend, who is always dreaming and talking about online success. I have told him to just "do it", and stop dreaming about it.

I have accused him of stalling on his projects, which he's doing. He made a video for me in October, and he still has not tested his new idea! What if it's a flop? He would've wasted months, maybe years. Failing fast (and moving on) is the name of the game…

Have a look…  

He's either afraid of success or he doesn't listen properly…I have given him ample time, step by step directions on what to do, and months have gone by with almost complete in-action. He's got the energy, enthusiasm and the talents – but for some reason that is just not enough! I can assure if he got his butt to the castle, he would NOT leave without taking proper action and knowing if his idea works or not!

I don't want to see any of you fall into this slippery trap! 

I’ll be in Scotland in May and October sharing my ups and downs on the road to super success… Dan will be there and other high performance individuals will be there.

Will you be there? 


To Massive Success,