The Big Lie

The world is full of people who want their ears tickled on strategies for wealth creation and protection & so-called revealed secrets to wealth creation. And there are plenty of slick “business coaches” who are more than willing to do just that. for a fee. This is the world of the seminar guru.

“The Big Lie” has been perpetrated by these so-called experts about strategies for wealth creation and protection and revealed secrets to wealth creation. These experts have successfully conveyed to the masses that a strong work ethic is an outdated oddity, unnecessary in today’s “enlightened” business world. These “success evangelists” quickly learned that people liked hearing they could get rich quick, without hard work, and wanted – really wanted — to believe in a pie-in-the-sky. These charlatans found people would pay tens of thousands of dollars for half-truths and misleading bunk, just to feed their desperate need to succeed. Better yet, if what they were taught didn’t work. they were already down the road at another tent, listening to the next great plan for easy wealth.

Most Success And Business Coaching Today Is Nothing More Than A Big Scam!

The strategies for wealth creation and protection and revealed secrets to wealth creation by so called experts is no more than a scam. The lack of true business acumen of most of the current slate of success coaches is appalling! Ask yourself. ask THEM, how much serious money have they made in business. in real business, not their savvy selling of how-to-make-money tapes and seminars. Besides their obvious experience in the “Greater Fool” theory of business, how much experience do they have in kill-or-die corporate boardrooms and bank world headquarters. How many of them are millionaires, let alone multimillionaires? Did they start from nothing and build not one, but 5 fortunes, a business empire worth hundreds and hundreds of millions of dollars – on both sides of the Atlantic?

The Big Lie Is That Success Is Easy, It’s For Everyone!

If I Can Do It, You Can, Too!

There Is No Price To Pay, Just Become A Well-Rounded, Balanced, Person.

I’m OK-You’re OK, So Get In Touch With Your Inner Child And.Voila!

You’ll Become, By Osmosis, A Happy, Healthy, And Terrific, Financially-Successful Person Loved By All!


If ever there was a business which proves the old truism, “Those that can’t, teach!”, it is the current success evangelist road show business.

The Truth Is.

There IS a pay price to action, a price to succeed. You have to give up something to get something. Super-success is NOT for everyone, and you will endure weeks and months and years of hard work, obstacles, failures, victories, pain, and any manner of “negative” experiences to reap the rewards of success, drink from the golden goblet, own the brass ring. It helps to have someone knowledgeable, who’s “been there, done that” to walk you through the minefields.

The truth is, successful people are not ten times smarter than you. They don’t really work ten times harder than you. So why are they successful? Because their DREAMS are so much BIGGER than yours!

Since his retirement in 1992, Dan Peña’s goal and purpose in offering the books, training, and specialized seminars, is to bring out proven strategies for wealth creation and protection, the way personal success development strategies and business success coaching are communicated to the world and revealed secrets to wealth creation.

When choosing your success coach, arguably the most important single business decision of your life, choose one who’s track record is worthy of your goals and dreams, who can take you where you want to go (no 40 yards towards the goal on hot air, but 100 yards down the field for the touchdown).

Wouldn’t it be wiser to select a mentor who’s experience covers 5 continents and includes over 75,000 business DECISIONS over a period of ALMOST 40 years?

For more information about The Big Lie and The Truth, and about the man, Daniel S. Peña, Sr., read the first chapter of his newest bestselling book online, “Your First 100 Million”, or research Dan Peña’s C.V. online

For additional information on strategies for wealth creation and protection & revealed secrets to wealth creation and how Dan Pena could help you quantum leap your business and income, email him or call UK (44) 01241828-691.